Rufus & Coco
Working with Australia’s most awarded pet care brand, Rufus & Coco, Shout PR developed a strategy to both raise the profile of founder Anneke van den Broek and publicise the brand while aligning it with key issues Rufus & Coco stands for. This has included campaigns advocating for pets in rental properties and reducing our collective environmental paw print.
Online wine retailer, Cracka Wines had spent some years in the shadows and were ready to make some noise. To help launch the news of their international expansion and pre-IPO capital raise, Shout PR leveraged strong media relationships in business press to generate impactful stories.
Luxury home hotel service, Luxico engaged Shout PR to announce their new partnership with travel industry disruptor Airbnb. Over the three month campaign, Shout PR secured 66 media placements in titles including Jetstar Magazine, Qantas Talking Business, News.com.au, The Sydney Morning Herald, The Age, Daily Telegraph, AFR Luxury and a live TV appearance on Your Money.