Kevin Spiteri is a digital marketing expert and the founder of agency Menace, working with 7 to 9-figure businesses to craft dangerously good digital strategies. To raise Kevin’s profile, Shout PR developed a profile-first strategy to introduce him to the media and the public, before following this up with tips and thought leadership pieces in his area of expertise. The 3-month campaign generated 43 media placements, with a combined reach of over 15 million.